Summary: " In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for chang...
Books can be reserved online for later collection and payment at Hibernian by adding to cart and marking it as "store pick up". If books have not been paid for online then they will be kept aside for a maximum of three (3) work days only. If you want them held longer, you can pay for them online.
Details
Book binding :Paperback
Preservation state :3. Good
Publication Date :11/12/2023
Year of edition :0
Authors :Neil Boorman
Number of pages :247
Summary: " In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?"--Publisher description.
This website stores data as cookies to enable the necessary functionality of the site, including analytics and personalization. You can change your settings at any time or accept the default settings.
Necessary cookies help make a web page usable by activating basic functions such as page navigation and access to secure areas of the web page. The website cannot function properly without these cookies.
Personalization
Personalization cookies allow the website to remember information that changes the way the page behaves or the way it looks, such as your preferred language or the region in which you are located.
Analysis
Statistical cookies help web page owners understand how visitors interact with web pages by collecting and providing information anonymously.
Marketing
Marketing cookies are used to track visitors on web pages. The intention is to show ads relevant and attractive to the individual user, and therefore more valuable to publishers and third-party advertisers.
