The Invisible Gorilla

NEW YORK TIMES BESTSELLER ?  Our minds don ??t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, ??[spinning] the plain world [we] know into a wonderment of surprising new insights ? (Time).
 
??A must-read for anyone who wants to better understand how the mind works. ? ??Associated Press 
 
In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology ??s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: We think we see ourselves and the world as they really are, but we ??re actually missing a whole lot.
 
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions can lead us to make shocking, costly ??even life-threatening ??mistakes. In the process, they explain:
 
? Why a company would spend billions to launch a product that its own analysts know will fail
? Why award-winning movies are full of editing mistakes
? What criminals have in common with chess masters
? Why measles and other childhood diseases are making a comeback
? Why money managers could learn a lot from weather forecasters

The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it ??s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.