• The Entertainment Economy | 9999903199823 | Michael J. Wolf

    The Entertainment Economy

    How Mega-media Forces are Transforming Our Lives

    Michael J. Wolf Penguin Books Ltd SQU 9999903199823 Article 0,00 €
    See other books by the same author
    In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer a...
    Weight: 230 gr
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  • Details

    • Book binding : Paperback
    • Preservation state : 3. Good
    • Publication Date : 16/10/2024
    • Year of edition : 0
    • Authors : Michael J. Wolf
    • Number of pages : 314
    In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters.

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