In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer a...
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Details
Book binding :Paperback
Preservation state :3. Good
Publication Date :16/10/2024
Year of edition :0
Authors :Michael J. Wolf
Number of pages :314
In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters.
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